Our Goal

At Market Fresh we pride ourselves in being a local purveyor of quality produce, dairy goods, and compostables. We seek out and maintain long-term relationships with customers. Our goal is to make your life simpler. We roll out of Athens before sun up and return before most folks roll out of bed. We do this to ensure that our trucks bring you handpicked goods that we can stand behind. Picked fresh from the market or it isn’t Market Fresh.

Our Value Proposition

Chefs, GMs, F&B directors, and catering managers choose us because we are a competitively priced, responsive, family-owned, local alternative. Our prior experience in restaurant and grocery ownership has given us the unique perspective of seeing it from the customer’s point-of-view as well as the vendor. We know food, the food business and we know Athens and the surrounding area. So give us a try and experience Market Fresh.

Our Community

At Market Fresh, community is our core. Whether that’s the community we find amongst our team, the vendors we source from every morning, the chefs and servers in Athens restaurants or beyond, we recognize we are all connected through food. To demonstrate our commitment to the Athens Area community, we are serving as a presenting sponsor of the Athens Farmers Market in 2020. We believe in the importance of local food, farmers, purveyors and artisans, and we support AFM’s mission to educate and advance local sustainable agriculture.

Market Fresh is also a contributor to the Athens Works Initiative, which through pledges helps to mitigate the effects of the COVID-19 pandemic on our local economy. While adhering to local and state ordinances, AWI participants serve to help those businesses who cannot operate as they would normally. Providing them the necessary revenue streams that keep their lights on, doors open and our local workforce employed. Market Fresh is one of a number of local businesses who are working together to re-activate the local economy Athenians hold dear.